Fowlers Publicity Encyclopedia Volume 1 pdf
Fowlers Publicity Encyclopedia Volume 1 pdf
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Author: Edward Theodore Page
Number of Pages: 54 pages
Published Date: 01 Mar 2012
Publisher: Rarebooksclub.com
Publication Country: Miami Fl, United States
Language: English
ISBN: 9781130548969
File size: 49 Mb
Download Link: Fowlers Publicity Encyclopedia Volume 1
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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1904 Excerpt: ...comes out of the profit, and therefore cannot fie considered a business expense. If the expense of advertising can rightly be deducted from the profit, and is not a part of the expense of business, then the man who thinks this way and advertises needs a guardian or a receiver. Advertising cost is business expense, and must be reckoned as a part of selling cost. Advertising must not be estimated by the cost of it, but solely by the profits of the business. If the business pays with advertising, advertising must be used, and as long as advertising continues to do good work in business bringing, the wholesaler should consider it his business duty to try advertising and to give it every chance before condemning it. It either will pay or it will not pay. If it pays, it is likely to pay mightily. At the worst the advertiser cannot lose more than half of what he spends for advertising, if the article advertised has any merit whatever, and the experiment is worth all the cost of the first attempt, iven if it prove a total failure. The general advertiser either makes something or controls somebody's something, and it is necessary for him to familiarize the public with the article, if he would have the retailer sell it. To properly introduce an article, extensive general advertising is necessary, but the maker had better not beginto advertise at all, and continue in the old ruts of business unless he is willing and able to spend enough money for adertising for the people to realize that he is advertising. A story half told may be as unprofitable as a story not told at all. The country cannot be covered by the circulation of any one medium. The foolish advertiser confineshis advertising to one medium or spreads it over too many medium. A very few articles may be purchas...
Read online Fowlers Publicity Encyclopedia Volume 1 Buy Fowlers Publicity Encyclopedia Volume 1 Download Fowlers Publicity Encyclopedia Volume 1 for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Fowlers Publicity Encyclopedia Volume 1 ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent
Fowlers Publicity Encyclopedia Volume 1 by Edward Theodore Page
Author: Edward Theodore Page
Number of Pages: 54 pages
Published Date: 01 Mar 2012
Publisher: Rarebooksclub.com
Publication Country: Miami Fl, United States
Language: English
ISBN: 9781130548969
File size: 49 Mb
Download Link: Fowlers Publicity Encyclopedia Volume 1
---------------------------------------------------------------
This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1904 Excerpt: ...comes out of the profit, and therefore cannot fie considered a business expense. If the expense of advertising can rightly be deducted from the profit, and is not a part of the expense of business, then the man who thinks this way and advertises needs a guardian or a receiver. Advertising cost is business expense, and must be reckoned as a part of selling cost. Advertising must not be estimated by the cost of it, but solely by the profits of the business. If the business pays with advertising, advertising must be used, and as long as advertising continues to do good work in business bringing, the wholesaler should consider it his business duty to try advertising and to give it every chance before condemning it. It either will pay or it will not pay. If it pays, it is likely to pay mightily. At the worst the advertiser cannot lose more than half of what he spends for advertising, if the article advertised has any merit whatever, and the experiment is worth all the cost of the first attempt, iven if it prove a total failure. The general advertiser either makes something or controls somebody's something, and it is necessary for him to familiarize the public with the article, if he would have the retailer sell it. To properly introduce an article, extensive general advertising is necessary, but the maker had better not beginto advertise at all, and continue in the old ruts of business unless he is willing and able to spend enough money for adertising for the people to realize that he is advertising. A story half told may be as unprofitable as a story not told at all. The country cannot be covered by the circulation of any one medium. The foolish advertiser confineshis advertising to one medium or spreads it over too many medium. A very few articles may be purchas...
Read online Fowlers Publicity Encyclopedia Volume 1 Buy Fowlers Publicity Encyclopedia Volume 1 Download Fowlers Publicity Encyclopedia Volume 1 for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Fowlers Publicity Encyclopedia Volume 1 ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent